Kerry Hoffman: Project Management Professional with a Passion for Excellence

Kerry Hoffman is a seasoned Project Manager with over 15 years of experience, adept at managing everything from startup initiatives to streamlined personal projects. She began at Colicchio & Sons, a renowned 3-star restaurant in Chelsea, where she ran operations across two busy floor plans. Pivoting from hospitality to tech, Kerry took on Project Management roles at Seamless and later GrubHub, where she led cross-functional initiatives across Product, Engineering, Account Management, and Sales. She cemented her passion for project management by leading a major tech migration for 4,000 corporate clients, safeguarding $250 million in revenue.

A true multi-tasker with a love for fitness, Kerry joined ClassPass as Head of Global Project Management & Operations. There, she launched ClassPass in Montreal, led large-scale marketing campaigns, produced photoshoots and events, and led all brand partnership initiatives. When Mindbody acquired ClassPass, Kerry led key integration efforts, including a comprehensive communication channel audit and a proposal to streamline digital migration. 

In 2022, Kerry became the Director of Project Management at Sendoso, the leading B2B gifting platform, where she streamlined cross-functional initiatives, including major marketing campaigns, product launches, and events like Dreamforce, Salesforce’s largest annual conference. After a memorable holiday in Australia, Kerry faced a tech layoff at the start of 2023, which opened the door to a new opportunity in full-time freelance.

Today, Kerry leads her own consulting practice, So Very Kerry, offering project management expertise for mergers & acquisitions, rebrands, website overhauls, and short-term initiatives requiring seasoned leadership. As a certified Asana Consultant, Ambassador, and Expert, she also helps teams transform project workflows, implement efficient systems, and train staff on optimized processes.

Kerry holds a degree from Holy Cross, where she served two terms as Co-Chair of the Student Government Association, and a law degree from Cardozo School of Law, where she was Editor-in-Chief of the Cardozo Journal of Law & Gender. This diverse foundation in writing, leadership, and organizational strategy helps her navigate and align multiple workstreams across company departments. Driven to chart new frontiers, Kerry excels at bringing order to chaos.